Merit — 2026

Summer, Kept

The feeling of a summer you're not ready to leave behind.

A speculative campaign built around one feeling: the last light of a summer you would rather not end. Sun-bleached hair, flushed skin, warm interiors seen through glass. The work is creative direction and image-making — establishing a look, then producing a run of images that hold it consistently across the set.

Industry
Beauty
Line
Summer, kept
Approach
AI-assisted image direction
Output
Campaign key visuals

A speculative campaign. AI-generated creative exploration, not affiliated with or endorsed by Merit.

Summer, Kept campaign image — a portrait in wind-blown sunlit hair
Campaign image — a close portrait in warm light against a car window
Campaign image from the Summer, Kept series
Campaign image from the Summer, Kept series
Campaign image from the Summer, Kept series
Campaign image from the Summer, Kept series
Campaign image from the Summer, Kept series
Vertical campaign image from the Summer, Kept series

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