Project 001 — 2025

SHYNE Body Glaze

Vanilla Sugar · Concept One

A lightweight ritual for luminous skin.

SHYNE campaign image — a model with glowing skin reclining on a concrete ledge against a deep blue sky and palm tree

Overview

This project explored how softness, restraint and material choice could shape the perception of everyday body care. Every decision, from the frosted glass to the typography, was made to create a quiet, elevated ritual.

Concept

Technical pencil drawing of the SHYNE body glaze bottle with a matte white dropper and frosted glass body

Prototype A

Matte white dropper finish · Frosted glass bottle

Frosted glass prototype bottle of SHYNE Body Glaze in Vanilla Sugar with a white dropper cap

Prototype B

Frosted glass, matte white dropper

Campaign muse portrait — a model wearing a white towel wrap and gold hoop earrings, photographed in soft light

Muse direction — 001 — Campaign — Identity

The Process

ResearchConceptSystemLaunch

  1. 01

    01

    Research

    Researching the beauty industry, body oil market and consumer behaviour. Studying formulation principles, aroma theory and premium packaging to understand what creates lasting emotional connection.

  2. Annotated bottle development sketch on kraft paper noting total height, max diameter, dropper finish and embossed SHYNE brand ID

    02

    Concept

    Exploring bottle proportions, typography, material finishes and visual language. Every decision focused on creating a calm, elevated and recognisable identity.

  3. SHYNE customer retention workflow builder — a payment trigger followed by order confirmation email, SMS and a one day wait step

    03

    System

    Designing backend systems that automate repetitive processes, allowing more time for creative direction, brand strategy and building genuine customer connections.

  4. Launch campaign photograph of a model with long braids in a light blue two-piece standing on a sunlit beach

    04

    Launch

    Bringing the concept to life through product photography, campaign assets, social media content and customer experience. A complete brand designed for long-term growth.

SHYNE campaign image — a model with glowing skin reclining on a concrete ledge against a deep blue sky and palm tree
‘A lightweight ritual for luminous skin’Campaign, 2025

The SHYNE Muse Programme

The SHYNE Muse Programme was designed as more than a traditional influencer campaign. It became a brand ecosystem that combined PR seeding, creator partnerships and community building. By selecting creators whose aesthetic naturally reflected SHYNE. The aim is to generate an authentic viewing experience that customers could relate to. This therefore strengthens trust and brand recognition.

drealdior (138k followers)

Creator drealdior seated beside two SHYNE bottles on a white plinth against a warm plaster wall

Next

The Fully Booked Brand Blueprint →