Unique Roots — 2026

Unique Roots

Science-led care, rooted in the individuality of textured hair.

Unique Roots needed a position that could hold two ideas at once: rigorous formulation and genuine understanding of textured hair. The work covers brand direction and positioning, the visual identity and mark, packaging and label systems, and the campaign photography that carries it — a brand that reads clinical enough to trust and warm enough to belong to.

Positioning
Science-led care, rooted in the individuality of textured hair
Deliverables
Brand direction, identity, packaging, campaign
Product
Hair + scalp oil, 50ml
Brand direction and positioning cover sheet with packaging, visual identity and creative direction tabs
Unique Roots title page — the wordmark above the line “science-led care”, set on textured off-white paper
Hair and scalp oil label layout — wordmark, formulation notes, key ingredients and a “made without” list
Unique Roots identity mark — a soft organic outline used as the brand symbol
Campaign image — a model lying in grass holding the amber hair and scalp oil, with the science-led care stamp
Campaign image — a model in sunlight beneath dappled shadow, headlined 98% organic plant-based oils
Campaign image — a model at a window in golden light with the Unique Roots wordmark and shade names
Product photograph of the amber Unique Roots bottle
Brand direction page pairing the product with typographic notes
Packaging study for the hair and scalp oil
Editorial layout combining product and portrait
Brand world layout of product, portrait and type
Unique Roots brand page with the wordmark and supporting type
Brand direction and positioning contents page

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