Bedouin's Daughter — 2026

Life, in Layers

Turning product names into chapters of one woman's life.

Bedouin's Daughter already names its shades like fragments of a life — Third Date, Missed Call, Long Distance, Spring Fling. This concept takes that further: every product opens a different chapter, with its own character, setting and emotional register. It moves multilayered beauty from a brand philosophy to an evolving creative world an audience can step inside.

Idea
Every product. A new chapter.
Chapters
Third Date / Missed Call / Long Distance / Spring Fling
Format
Campaign concept deck

A creative exploration developed independently. Not affiliated with or endorsed by Bedouin's Daughter.

Life, in Layers title page — a close portrait applying a lip product against a deep blue sky
The Observation — a red panel asking what if the product names became stories, beside three campaign portraits
The Big Idea — every product, a new chapter, set over a glossed lip close-up
Chapter page introducing the Third Date story
The Character and The Setting — a woman at an intimate city bar in warm amber light
Campaign visuals extending the Third Date chapter
Art direction page showing the chapter's visual world
Closing page of the Life, in Layers concept

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Summer, Kept →